Mission & vision

Mission

Van der Knaap Group builds long-term relationships worldwide, rooted in trust and local engagement. We supply innovative, high-quality growing media and circular fertilisers. We support the sustainable production of crops by offering renewable, circular raw materials, boost yields for growers and reduce their footprint. Together with our partners, we are working towards a future-proof and resilient horticultural sector and a healthier planet driven by courage, passion and respect for people and the planet.

Vision

We believe in a future where growers across the globe can produce crops in a smarter, more successful and more sustainable way. Through knowledge, a local presence and supply chain insight, we join forces to contribute to healthy food and a greener living environment.

Our values

Our core values guide our actions. They connect us; with each other and with our customers. They build trust and make us recognisable, reliable and distinctive in the horticultural sector.

Sustainable roots
Sustainability forms the basic principle from which we operate. With our coco products as a robust foundation, we have developed a portfolio of products that is inherently circular and sustainable. Our ‘roots’ define our identity and guide our way of innovating. For years, we have invested in research into renewable raw materials and the development of circular fertilisers. This enables us to make an impact for our customers and reduce the footprint across the entire value chain.

Continuous innovation
Innovation is part of our DNA and the driving force behind everything we do. With ‘de Kas’ innovation centre as our beating heart, we translate requests from customers and market trends into innovative, future-oriented solutions. It is here that we bring together science, practice and creativity to create new products and concepts that support sustainable and profitable cultivation systems. We make innovation tangible and continue to strengthen our leading position in the sector.

Customer impact
Our customers are central to how we think and act. We develop propositions that closely align with specific market needs and trends and offer solutions that truly create added value. We strengthen our relationships with customers and partners through targeted advice and a transparent, impact-driven approach. This enables us to accelerate joint growth, build sustainable value and create a lasting impact in the supply chain.

Care & connection
Our people are at the core of our organisation. Their dedication, passion and commitment make the difference every day. We invest with dedication in creating a safe and respectful environment where our employees can develop and feel a mutual connection. This fosters a culture of trust, growth and results achieved together.

Trusted quality
We stand for quality, with attention and respect for people and the planet. From selecting raw materials to the finished product and from process control to collaboration with our customers: reliability and professionalism are central to everything we do. Our continual focus on consistent quality makes us a globally trusted partner, enabling us to build enduring relationships and deliver on expectations.